How it works

From first call to
launch day.

A clear, repeatable process that keeps you in control at every stage — no surprises, no scope creep.

01

Discovery & Strategy

Define the Why.
  • Clarify business goals and what success actually looks like
  • Define target audience personas — who are we really talking to?
  • Agree on measurable success metrics (e.g. 20% more signups)
02

Architecture & Flow

Define the Where.
  • Build a sitemap — every page and how they connect
  • Map the User Journey: how does someone get from the home page to the contact form?
  • Identify the 'Happy Path' and remove friction at every step
03

Moodboard & Visual Direction

Define the Feel.
  • Assemble a moodboard of references that capture the right tone
  • Produce style tiles — a 'slice' of the page showing a button, heading, and image style
  • Get sign-off on the vibe before designing every page
04

Wireframing

Define the Function.
  • Create low-fidelity layouts — no colours, no images, just structure
  • Agree on where everything goes before any styling begins
  • Far easier to move a box in Figma than to rewrite CSS Grid later
05

High-Fidelity Design

The Final Look.
  • Apply the Step 3 visual direction to the Step 4 wireframes
  • Produce polished, pixel-accurate designs for every key page
  • Client approval here means zero surprises during build
06

Development & Content Integration

The Build.
  • Code the approved designs into a performant, responsive site
  • Use real content from day one — Lorem Ipsum breaks layouts
  • Real headlines are longer or shorter than placeholders; find out now, not at launch
07

QA & Optimisation

The Polish.
  • Cross-browser and mobile testing on real devices
  • Page load speed audit — performance is a feature
  • SEO metadata review: every page gets a proper title and description
08

Deployment & Training

The Launch.
  • Deploy to production with monitoring in place from minute one
  • Walkthrough and training so you can manage your own content
  • 30-day post-launch support window — bugs caught by real traffic get fixed

Let's talk.

Tell us where you are and what you're trying to fix.

We typically respond within one working day.